Glossary V

  • Mind Map
    • Brainstorming is the mental version of a “Mind Map”. Also comparable to a site map, a Mind Map is a visual depiction of ideas and the web/branching of the same ideas! All ideas link to a central point – or, the main idea of the map being made. Links can be made amongst the hierarchy of ideas. This is a free form development with no right or wrong answers.
  • Style Tile
    • Style Tiles are guidelines for branding. Labels need to maintain a specific look, and style tiles provide the company’s visual goals and expectations for designers to follow. Alternatively, mood boards are more like style tiles and mind maps. They provide ideas for an imagined style.
  • Mood Board
    • As mentioned, mood boards are style tiles with more flexibility. They are brainstorms perfect for briefs. They can give designers an idea of which direction to go with whatever project they are moving forward with. Mood Boards consist of colors, materials, fonts etc. Some clients are guilty of giving a very broad, general, and unspecific project goal. Working with the client to build a mood board (especially if a style tile isnt available) really helps the process.
  • Persona
    • A website should have its own personality. This personality is developed toward and brings in a target audience. Personas are the written points and research made from this audience. For example, if you have a punk rock website, you should monitor the more popular or upcoming bands being listened to by your viewers. In otherwords, personas are records of user behavior. With this type of information, a user-group persona, advertising agencies, stakeholders, user-centered design[ers] and the audience benefits.
  • A/B Testing
    • With controlled testing, websites show 2 groups of visitors 2 different versions of a website. This is called A/B Testing. Group 1 sees version A, Group 2 sees version B. With recorded data, developers/designers/owners etc. learn which site version converts visitors to users/buyers/subscribers more productively. Different versions may have different headers, footers, article locations, navigation locations, what have you.
  • Case Study
    • A/B Testing can be described as a type of Case Study. Case studies are, broadly, more specific to finding what your audience likes when A/B testing is more for finding out about how to better your website’s UI to UX usability. Case Studies collect qualitative data which may give the studier a description of audience and tendencies under specific circumstances.
  • KISS
    • Modern design is simple. If you compare a modern beverly hills mansion to an hereditary English manor you see simplicity vs. elegance. Elegance looks nice, yes. But in modern design simplicity conquers clutter. “Keep It Simple Stupid”, or KISS, is a term coined by engineer Kelly Johnson. Design should be efficient and to increase efficiency is to decrease excess fat. Basically, keep something from being more complicated than it needs to be.


  • Usability
    • Self explanatory, usability is a focal point of UI relations with a dabble of UX. Is your website easy to navigate for different audiences? Are the UI Design Patterns up to date and manageable for all browsers or Operating Systems? If yes (amongst other points), your website or application has great usability.
  • Learnability
    • Believe it or not, there are still many old-timers who have little experience with technology. Even then, there are people who would like to learn a computer skill that have no idea how to work a program for their interest. Learnability is an applications ability to teach the user be it direct or indirect experience. Of course, some professional programs are more meticulous. This is more fashioned for companies or websites trying to attract an audience to an industry and less catered for the specific industry professionals.
  • Accessibility
    • In Sacramento’s recent pass, accessibility has been a huge issue for local business. Web Accessibility is assurance that any type of user. Especially those who have assistive technologies made for their personal disability. Age related issues may be addressed as a disability. Users may have a vision impairment, so alternative text > text to speech may offer an audible description of an image.

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